Project Brief: Mobile App Redesign and Rebranding
Client: Susie Cakes
Project Overview:
The goal of this project was to redesign and slightly rebrand the client's mobile app. The objective was to create an engaging, vibrant, and user-friendly interface that better accentuates the brand and the products they offer. Using Adobe XD, a fresh design was crafted to ensure a streamlined app experience, making it easier for users to navigate and complete their orders.
Project Overview:
The goal of this project was to redesign and slightly rebrand the client's mobile app. The objective was to create an engaging, vibrant, and user-friendly interface that better accentuates the brand and the products they offer. Using Adobe XD, a fresh design was crafted to ensure a streamlined app experience, making it easier for users to navigate and complete their orders.
Design Objectives:
Interface Design: The new interface was designed to be vibrant and fun, aligning with the brand's personality and showcasing the product in an appealing way.
Color Palette: A pastel color palette was chosen to create a visually pleasing environment while ensuring that the product images remained the focal point of the app.
User Experience: The app was designed with a focus on a streamlined experience, enabling quick and easy order placements and checkout to enhance user satisfaction.
Key Deliverables:
Redesigned Mobile App Interface
Color Palette and Visual Design
User Experience Enhancements for Streamlined Ordering and Checkout
