Project: Nordic Spa at The Alaska Club – Trifold Brochure
& Rack Card Design
& Rack Card Design
Client: The Alaska Club
Project Overview:
This project involved the design of both an external-facing trifold brochure and an internal rack card promoting the Nordic Spa experience at The Alaska Club. The trifold brochure was created for prospective members and tourists to introduce the spa offering and encourage visitation, while the rack card was designed for existing members as an in-club promotional piece highlighting key benefits, services, and booking information.
The materials were developed as part of a cohesive campaign to elevate awareness of the Nordic Spa and communicate a premium wellness experience across multiple audiences.
Design Objectives:
- Create a cohesive visual identity that reflects the calm, luxurious, and restorative nature of a Nordic spa experience.
- Differentiate messaging between external audiences (tourists/non-members) and internal members while maintaining brand consistency
- Design a clear, easy-to-navigate layout that guides readers through services, benefits, and calls to action
- Differentiate messaging between external audiences (tourists/non-members) and internal members while maintaining brand consistency
- Design a clear, easy-to-navigate layout that guides readers through services, benefits, and calls to action
Key Deliverables:
- Trifold brochure (external marketing piece for non-members and tourists)
- Rack card (internal promotional piece for existing members)
- Print-ready InDesign files prepared for production
- Edited imagery using Photoshop to enhance tone, lighting, and overall visual consistency
- Rack card (internal promotional piece for existing members)
- Print-ready InDesign files prepared for production
- Edited imagery using Photoshop to enhance tone, lighting, and overall visual consistency
Layout systems designed in Adobe InDesign for scalable brand use across print materials
